Simon Poulton is an industry-leading expert on topics related to digital marketing, measurement and privacy. As the Chief Data Officer of Ignite Visibility, Simon leads our data & analytics teams in the pursuit of resilient measurement solutions. With a deep commitment to democratizing analytics beyond the realm of the statistician, Simon is keenly focused on ensuring insights are not just interesting, but, most importantly, useful in guiding business decisions. 

Over the past decade, Simon has been an active voice within the digital marketing space by supporting others and defining a vision for the future. As part of this, he has been featured in The Wall Street Journal, Reuters, AdAge, FastCompany, AdWeek, Wired, Moz, Search Engine Land & more, in addition to speaking at conferences around the world. Throughout his career, he has focused on bridging the divide between business & data teams through storytelling. Having previously launched the Data Intelligence department at Wpromote, he has worked with an array of global brands to guide their approaches to data-driven marketing, including Forever 21, NBC Peacock & Whirlpool.

Originally from New Zealand, he now calls Los Angeles, CA, home with his wife & two children. He is a proud UCLA alumnus (BA. Psychology) and during his time as a Bruin, he lived up to the name by performing as the UCLA mascot, Joe Bruin at Football & Basketball games!